Our mission was to remind small business owners about the dangers of every day life at work. Naturally the solution is to be prepared for the worst by insuring the whole business with LähiTapiola’s insurances. So we made an insurance ad that doesn’t look like insurance ad and went online, where the small business owners spent their time. The video was a success with over 500,000 views and 15% growth in sales compared to last year. Even Marvel liked our idea so they did what we had done a year after us.
Creatives: Riku Eteläkoski & Juha Nikkilä, Producer: Niklas Harju, Director: Ville Lahti, Production Company: Hasan Motion