Eurojackpot has huge pots from 10 to 90 million euros. But people started to consider 10 million euros as a small pot when they could wait and play when the jackpot gets bigger. To tackle this we created a concept that wakes people up to understand that you could always win an obscene amount more than you'll ever need. Integrated launch campaign featured an arrogant Texan multi billionaire character that thinks 90 million is just pocket money.
Creatives: Riku Eteläkoski & Juha Nikkilä, Creative Director: Mikael Nemeschansky, Director: Jamie Lane, Production Company: Raw&Land GPN